425Digital

Profile

John Spilker
John Spilker

15+ years of experience in successfully leading and developing SEO initiatives, optimization and measurement strategies, and best practices to improve website visibility and user engagement.  Focused on maintaining superior levels of quality content, style, and usage consistent with a company’s brand to maximize search success.  Unique background in Journalism, with deep knowledge of web analytics and expertise in translating business goals into successful digital strategies and executions.

Maximizing Conversions and Online Customer Acquisition

Advanced technical marketing and analytical skills, with a heightened sense of creativity and passion for providing distinguished customer experience.  Proven success in strategizing, planning and launching high visibility SEM programs with worldwide reach; working across diverse internal departments and media vendors, effectively leading geographically-dispersed teams.  Strong knowledge of digital tactics, search landscape, tracking, keyword and bid-management tools.  Expertise in major search and banner campaign management on Bing, Google, Yahoo.

Skills:

  • Digital Content Management
  • Website Best Practices | Factors
  • Vendor | Stakeholder Relationships
  • Competitive | Industry Intelligence
  • Cross-Organizational Collaboration
  • Maximum Customer Engagement
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Web Analytics | Metrics
  • Team Leadership | Development
  • Program | Project Management
  • Data-Driven Business Solutions
  • SharePoint Administration
  • HTML | JavaScript | User Interface
  • A/B Multivariate Testing

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